Behind the number over the door is Adidas’ only Paris concept store which it opened in 2013. At the crossroads of fashion and Paris’ city culture it is a reference point when it comes to upmarket sportswear and combines both commercial and exhibition spaces. Designed by the architectural duo Nicolas Sisto and Benjamin Liatoud to look like one of Paris’ covered malls that is half private, half public, it reinterprets and challenges the meaning of its different components, with an exclusive selection of shoes, clothing and accessories from the Adidas range (Y-3, Opening Ceremony…) and special collections.
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