To celebrate its philosophy which is over 35 years old and which places it somewhere between luxury and low cost, Muji has once again stuck firm to its no-brand/no-logo credo in this, its European flagship. Landing right in the heart of the Les Halles shopping complex are two concepts that are new and exclusive to Europe. The first, Found MUJI brings together yesterday’s design with today’s needs. The second, MUJI Kids adapts the adult clothing range to children’s sizes. The possibilities here are endless, the space huge (900 sqm), the quality irreproachable and there isn’t a brand or logo in sight.
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