Opened in 2011, Monsieur Lacenaire spans the divide between Van Gogh and the contemporary French filmmaker Michel Gondry as if that was the most natural thing in the world to do for a label that makes highly stylised contemporary knitwear. After working for Balmain and Hermès, Garance Broca launched his own knitwear brand for men combining refinement and functionality. Having succeeded in launching the brand he opened his first boutique in May 2014 with a humorous take on the initial concept : the beige frontage is as soft as cashmere and the interior as minimalist as a V-neck jumper.
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